Q1: What are the differences between big companies and small ones?
[Point] There are a lot of key differences between the two. [Extension 1] One is that a big company is usually more organized since it has the money to hire needed personnel. For example, big companies have separate departments for human resources and accounting, whereas smaller companies might have one or two people handling such transactions. [Point 2] Big companies can also easily supply customer demand in the city or country. However, a positive of smaller companies is that they connect more with their customers. Small business owners usually know their clients personally, allowing customers to feel at home in such stores.
More perspectives:
- Scale—more branches, bigger projects, personalised vs. general products
- Clients—national/international, prestige, differing target markets and demographics
Q2: What kinds of business are popular in your country?
My country has so many different kinds of business. [Point 1] Restaurants and snack shops are always popular. [Extension] Chinese people love to eat, meaning there is a massive catering industry providing food for all kinds of people and occasions. [Point 2] Another very popular kind of business is hi-tech products. [Extension] Because cell phones are so popular, there are a huge number of tech companies that develop apps and programs to help people do more with their cell phones to save time and money.
More perspectives:
- Language—translation, teaching, growth of international trade, proofreading
- Fashion—different clothing brands popular with boys/girls, old/young etc.
- Banks—CCB, Bank of China etc. online banking, financial consultants
Q3: Which type of company do you think benefits a country more, big companies or small ones?
[Point] I think that both big and small companies have the potential to offer a country a great deal of benefits in different ways. [Extension 1] Smaller companies can adapt more quickly to the new trends and developments in the market, meaning that a country can stay modern and keep up with the changing world at large. [Point 2] On the other hand, a big company can use its size to reach more people and also provide things more affordable to customers and clients by manufacturing products on a larger scale.
More perspectives:
- Big company—international, employs more, can invest in research and move all technology forward
- Small company—personal, friendlier, increase in community spirit and social cohesion
Q4: What are the good things about working for a big company?
[Point] Working for a big company has many advantages. [Extension 1] One is that the salary and benefits offered are usually much better than in a smaller company. Most big companies have highly competitive compensation packages and other incentives to attract talented personnel and prevent them from moving to their competitors. [Extension 2] In addition to this, a bigger company will provide continuous training to their staff, so it's more likely to move up to more senior positions within the company, meaning that there is a clearer path for career development.
More perspectives:
- Company culture—team building, shared space, more support from coworkers
- Recognition—people know your company, easier to find other jobs after you leave, prestige
- Salary—longer contracts, higher salary
Q5: What factors contribute to the success of a company?
[Point] I believe that two of the most important factors are reputation and adaptability. [Extension 1] A company's success depends heavily on its reputation. If people do not trust a company, they will not want to work with it or buy from it, whereas a well-respected company can always do well. [Extension 2] Adaptability is also crucial. Even the most successful companies need to stay ahead of their competitors and change their approach to suit the changing needs of their clients.
More perspectives:
- Innovation—constantly needs to upgrade their products and services
- Workers—quality of workers is directly correlated to the quality of the product
- Products—reliable, practical, effective
Q6: What qualities should a successful businessman have?
[Point] I believe that a successful businessperson should be able to lead well and be innovative. [Extension 1] A big issue in business is managing and motivating workers to give their best. So a businessperson must have the leadership skills to resolve conflicts and inspire personnel to give their all for the company. [Point 2] Moreover, a businessperson must keep finding ways to improve the company's services to stay on top. Customers are always looking for something "new". Thus, to stay relevant in their customers' minds, the businessperson should be introducing the latest trends, not simply following them.
More perspectives:
- Social—networking, reading people's mind, charm, general emotional intelligence
- Connections—need to be able to make and keep good connections with business partners
- Expertise—businessmen need to be specialized in their field of choice
Q7: Do you think it is important for a company to provide after-sales service?
[Point] I believe that it is very important for a company to provide after-sales service at a very high level. [Extension] There are many instances for a wide variety of reasons where a customer will need further assistance or repairs after a sale is finalized. If the company manages to provide this help and follow up well with their clients, this will cause people to recommend the business to their friends, or return to buy more products. Thus, this is the best form of advertising and should be very important.
More perspectives:
- Maybe not—it can be a waste of time and money
- Different products—disposable products need no after-sales service; complicated products (computers/cars etc.) need professional support for repairs
Q8: Do you think employees who work with the public require special training to prepare them for their work?
[Point] I think that although it depends on the job and the employee, in general it is always best to have some kind of training. [Extension 1] In some roles dealing with the public, if the person has experience doing something similar, it is very easy to transfer these skills across to the new position, and training can often feel like a waste of time. [Extension 2] However, even with the most basic roles, the staff who deal with the public are vital to the success of a business and should be trained, since they will be the face of the company and have a massive effect on how the company is perceived by customers or clients.
More perspectives:
- Not important—some jobs simply require common sense rather than specific knowledge/skills
- Depends on the job—some jobs will need training whereas some are very easy
- Depends on the customers—different types of customers will have different needs
Practice Exercises (Part 3 Style)
Construct your formal analytical responses using the structures and academic collocations provided in the text. (Xây dựng câu trả lời dựa trên từ vựng và cấu trúc lý thuyết đã học).