Advertising & Consumerism - Tri Duc English TRI DUC ENGLISH IELTS Speaking Part 3 Advertising & Society Analyzing Persuasion, Consumer Rights, and Materialism Topic Vocabulary Key Concepts Latent needs /ˈleɪ.tənt niːdz/ (n) Desires that a consumer is not yet aware they have. Misleading /ˌmɪsˈliː.dɪŋ/ (adj) Giving the wrong idea or impression; deceptive. Gimmick /ˈɡɪm.ɪk/ (n) A trick or device intended to attract attention or business. Consumerism /kənˈsjuː.mə.rɪ.zəm/ (n) The state of an economy that encourages buying goods in great amounts. Materialistic /məˌtɪə.ri.əˈlɪs.tɪk/ (adj) Believing that having money and possessions is the most important thing. Profiteering /ˌprɒf.ɪˈtɪə.rɪŋ/ (n) The act of taking unfair advantage of a situation to make a large profit. Unethical /ʌnˈeθ.ɪ.kəl/ (adj) Not morally correct; against the rules of behavior for a profession. Slogan /ˈsləʊ.ɡən/ (n) A short, easily remembered phrase used in advertising. *Click cards to hear pronunciation Pros of Ads Heightens competition and lowers prices. Introduces new products and useful information. Helps consumers discover latent needs . Cons of Ads Uses tricks to create unreal needs . Often misleading or based on misinformation. Can use unethical gimmicks to target shopp...