IELTS Speaking Part 3 Masterclass

A yearly goal of most businesses is to gain more clients. To achieve this, many companies advertise so that the general public knows about them and what they offer.

Many big corporations advertise on mainstream media, particularly in the use of computer-generated imagery (CGI) and in more realistic makeup and special effects, have allowed film directors to make their creations more believable to the delight of audiences.

Although many films are made yearly, not all become hits, as some factors may cause a film to succeed or flop. The storyline is an important consideration. Most award-winning films often have an original story, not something that has been rehashed - although a few remakes have done well with audiences. Acting is another factor. Critics and fans expect actors to portray their roles well, which is why big-budget films often have A-list actors. Then the film's special effects come into play. Fans want scenes and characters to look real, not awkward or fake. If a director can make all of these work, the chances are high that the film will earn much, possibly even becoming a blockbuster.

Although adverts are helpful to companies, the general public has mixed reactions to them. Many find ads on TV and online to be irritating because they interrupt what a person is watching. Moreover, not all ads are made well. Some are annoying because of the jingle played, the acting, or the special effects; whereas other ads are misleading as they exaggerate the benefits of the company's products. Furthermore, many blame advertisers for all the extra trash in their locality. Many billboards and posters are only useful for a few weeks or so. Once the promotion is over, these often end up in trash bins as they cannot be recycled.

But on the positive side, some ads are enjoyable to watch, particularly those that are funny or have a good message, such as protecting the environment or family bonding. Other people like ads that feature their celebrity crushes, such as ads in magazines or on billboards. And of course, some adverts are deemed helpful because they fulfil their purpose of informing the public about products they may need or want. Lots of people have bought something useful because of such ads, and many satisfied customers look forward to the next advertising campaign. Therefore, whether we love them or hate them, it seems ads are here to stay. We should just hope that advertisers find ways to make them meaningful so that we do not need to change the channel.