Trí Đức English | Topic: Advertising – Quảng cáo TRÍ ĐỨC ENGLISH IELTS Speaking · Topic: Advertising 📢 Topic: ADVERTISING Quảng cáo | Tiếp thị | Ảnh hưởng đến người tiêu dùng | Quảng cáo gây tranh cãi 📚 CORE VOCABULARY – TỪ VỰNG TRỌNG TÂM advert / advertisement / ad commercial / promotion / campaign target market / target audience consumer / customer / shopper slogan / jingle / tagline billboard / poster / flyer classified ad / pop-up ad spam email / cold calling clever / creative / imaginative annoying / irritating / intrusive deceptive / misleading / repetitive endorse / celebrity endorsement brand / trademark / logo guise / bombard / my utmost 👍👎 TÍNH TỪ MIÊU TẢ QUẢNG CÁO Tích cực (Positive): clever (khéo léo), creative/imaginative (sáng tạo), glamorous (hào nhoáng), unique (độc đáo), emotional (gây xúc động) Tiêu cực (Negative): annoying/irritating (gây khó chịu), deceptive/misleading (lừa dối), intrusive (xâm phạm), unpersuasive (không thuyết phục), repetitive (lặp đi lặp lại) 🎯 CÁC CHIẾN LƯỢC QUẢNG CÁO HIỆU QUẢ Use emotion – khơi gợi cảm xúc (nhu cầu về sắc đẹp, an toàn, sức khỏe) Repeat the same ads – lặp đi lặp lại trong thời gian dài Celebrity endorsement – người nổi tiếng quảng cáo sản phẩm Statistics / testimonials – dùng số liệu hoặc lời chứng thực Bandwagon – nói rằng nhiều người đã dùng sản phẩm này Bribery – tặng quà miễn phí hoặc giảm giá 📖 IELTS SPEAKING SAMPLE – ẢNH HƯỞNG CỦA QUẢNG CÁO 📺 Suy nghĩ về tác động của quảng cáo: "It's an interesting question. I try not to be influenced by advertising. I like to think that I can make my own decisions. The trouble is, we're surrounded by advertising in many different guises, so it's almost impossible to escape. If I feel bombarded by a promotion for a particular product, I try my utmost to avoid buying it. The worst time is the months leading up to Christmas – do we really need to be thinking about presents in October? That said, while I'm consciously trying not to buy heavily advertised products, I still buy many such things without thinking. Take Colgate toothpaste – it's one of the first things I put in my basket. Why? Because it's been advertised ever since I was a kid. My mum always bought it. It's become an accepted part of daily life that I don't even think about." ✨ Từ khóa: guises, bombard, my utmost, lead up to, repetitious, consciously. 📖 IELTS SPEAKING SAMPLE – QUẢNG CÁO TRONG PHIM 🍿 Quảng cáo sản phẩm trong phim The Road: "The one that really springs to mind is The Road. Many films have lots of embedded advertising, but The Road stands out because for its entire duration, it...