Bài giảng IELTS: Advertising IELTS Topic Bài 15: Advertising 1. Từ vựng cốt lõi (Core Vocabulary) Tiếng Anh Tiếng Việt Mainstream media Phương tiện truyền thông đại chúng Broadcasted nationally Được phát sóng toàn quốc Resort to Viện đến / tìm đến (như một giải pháp) Mixed reactions Phản ứng trái chiều Misleading Gây hiểu lầm / sai lệch Exaggerate Phóng đại / nói quá Deemed helpful Được coi là hữu ích Advertising campaign Chiến dịch quảng cáo 2. Phân tích Bài đọc / Bài luận mẫu (Passage Analysis) Paragraph 1: The Purpose and Platforms of Advertising A yearly goal of most businesses is to gain more clients. To achieve this, many companies advertise so that the general public knows about them and what they offer. Many big corporations advertise on mainstream media , creating commercials for TV and radio or making print ads in magazines and newspapers. Television adverts are still considered the more effective form, but the cost is expensive, especially if the ad is broadcasted nationally . Because of technology, many other businesses have resorted to advertising online, which is significantly cheaper and reaches a large audience. Paragraph 2: ...